Promotional Marketing

What is Promotional Marketing?

Promotional marketing is an effective way to supercharge your company's brand and create customer loyalty by introducing promo marketing strategies that drive an immediate behavioral change.

At Source Enterprises, our Promo Marketing experts are here to assist your company in driving up sales to your target audience to make that purchase of a service or product.

Our promotional marketing services are not about just advertising, it is about attracting loyal customers to your brand or product. Consumers drive the economy and having brand interactions are important and will become the future. Source Enterprises can help you build that brand through social media promotion. Facebook is the most popular brand interaction tool. Our promo marketing experts can help build promotional marketing campaigns that will excite your customers to join in and share with their friends and family. One of the most proven and effective uses of promotional marketing is in conjunction with a sweepstakes or a giveaway. People are naturally drawn to a big prize, and having a sweepstakes is a great promotional marketing strategy. Offering loyalty or frequent usage cards are also effective ways to attract more customers and ensure social loyalty. Airlines offer free mileage or extra points in their promotion marketing tactics to keep the loyal customer wanting more.



When dealing specifically with online promotional marketing, the many social media sites can serve as your starting point for a great promotional marketing campaign. Facebook and Twitter are among the go-to sites for mining marketing campaign leads. These sites have already targeted customers, and have already placed them into a niche for you; all you have to do is entice them with an appropriate prize for a giveaway. Sweepstakes will make your promotional marketing campaign a success.

Source Enterprises understands that your customers should be rewarded and that keeps their loyalty strong. Our promo marketing experts can help get your brand off the ground. We are dedicated to creating strategies to promote your products while keeping your brand in a positive light. Promotional marketing can be tricky and have often been misused in inexperienced hands.

At Source Enterprises, you must ensured that any promotional marketing that you do is associated positively with your brand and is conducted in a fashion that adheres to the unwritten rules of internet etiquette.

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Promo Marketing Campaigns

  • Advertising Campaigns
  • Sweepstakes and Contests
  • Limited-Time Offers
  • Free Sample Campaigns
  • Media Campaigns
  • Telemarketing Campaigns
  • Product Demonstrations
  • Direct to Mail Campaigns
  • Online Surveys and Rewards/Bonuses
  • Push-Strategies: free-trails, quality   guarantees, discounts etc.
  • Loyalty Programs and Incentives
  • Marketing

    Social Media Marketing

    Social media marketing, or SMM, is a method of internet marketing implements a variety of social media networks to achieve marketing communication and branding goals.

  • Competitors

    Track Competitors

    It is always important to keep an eye on competitors since they can provide valuable information regarding keyword research, where to get industry-related links, as well as other social media marketing insight..

  • Image

    Consistent Brand Image

    Using social media for marketing allows your business to project your brand image across various different social media platforms. Even though each platform has its own unique voice and environment, your business’ core identity should stay consistent.

  • Planning


    As discussed previously, building a social media marketing plan is crucial. Consider keyword research in addition to brainstorming content ideas that will interest your target audience.

Any promotional marketer will tell you the best way to combine all the approaches to marketing is to have a strong stragety for the long-run. You cannot expect results quickly, for the market can take a while to aggregate to your services. Promotional marketing is no exception; adaptability to a long-term market is essential.

  • Links


    While using social media for marketing relies predominantly on your business sharing its own unique and original content to increase the amount of followers, devotees and fans, it is also great to link to outside articles as well.

  • Analytics

    Measure Success with Analytics

    Google Analytics can be used as a social media marketing tool in order to measure your successful social media marketing techniques and determine which strategies are better off abandoned.

  • Blog


    Blogging is a great social media marketing tool that allows you to share a wide variety of content and information with your readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, events and contests.

  • Content

    Content is King

    Consistent with other areas of online marketing, content is extremely important when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting.

Source Enteprises is here to meet your every need. Whether it be social media management, or just simplying setting up a well organized system to help you promote on your own we're here to help. Our skilled team is here to serve you, so whatever you need for your business, we at Source Enterprises can provide. Email us, call us, or chat with our live help to get started.