PPC

pccPPC is an Internet Marketing model which is used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked.

With search engines, advertisers normally bid on keyword phrases related to their target market. Content sites ordinarily charge a fixed price per click instead of using a bidding system. PPC "display" advertisements, also referred to as "banner" ads, are displayed on web sites or search engine results with related content that have agreed to show ads.

PPC implements the affiliate model, which provides purchase opportunities wherever people may be surfing, as opposed to the generalized portal, which attempts to drive a high volume of traffic to one site. It accomplishes this by offering financial incentives (as a percentage of revenue) to affiliated partner sites. The affiliates deliver purchase-point click-through to the merchant. It is a pay-for-performance model, which means that there is no cost to the merchant if an affiliate does not produce sales. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. These types of advertisements are known as sponsored ads or sponsored links, and appear above, below, or adjacent to organic results on the results pages for search engines, or anywhere a web developer chooses on a content site.

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Value of SEO

SEO text

Whether you do not understand, or do not want to understand SEO, it is impossible to ignore the value that SEO can bring to a website or blog. Even if you have had a bad experience with one of the many untrustworthy SEO companies in the past, it is imperative that you stay the course and keep SEO as a primary part of your online marketing efforts.

If you’re not sure where to start or need assistance improving your current SEO strategy, then we are here to help.

Understanding SEO

checkered flagSearch engine optimization is often one of the most difficult things to understand. Its technical aspects, ties to continuous updates from the search engines and its blurred lines with social media, website usability and content development all contribute to this confusion. 

Acting on these and keeping a reliable, effective SEO strategy in place for your business is crucial. Source Enterprises takes advantage of these opportunities with the proper SEO strategy.

Benefits of Search Engine Optimization

  • Increased organic rankings (targeted, related and “spill-over” keywords)
  • Increased unique and repeat website visitors
  • Increased online conversions
  • Increased calls
  • Increased marketing ROI
  • Increased brand recognition
  • Increased exposure in Search Engines for targeted key phrases
  • Discover new key phrases that potential customers use to search Competitive advantage

Search Engine Optimization Facts

  • 93% of online experiences begin with a search engine.
  • 70% of the links search users click on are organic.
  • 70-80% of users ignore the paid ads, focusing on the organic results.
  • 75% of users never scroll past the first page of search results.
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  • GroupM states “when consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 percent.”
  • A study from Slingshot SEO determined that 18% of organic clicks for Google go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.

Search Engine Optimization Can Help You

SEO is a proven Internet Marketing service that has all the strengths and capabilities curtailed to give you an astounding online business website.

 

  • Since 2000, we've proven our ability to introduce innovative technologies that have become robust and recognized universal solutions. No matter who you are and how different your culture and identity, we establish the foundations needed to develop the right creative solutions.
  • Google estimates that about 14 billion searches are executed on their site every month. There are also estimates that state that 99% of search engine clicks to sites come from the first ten results, and 97% come from the first three results. This means if your business is not on the first page, it has only a 1% chance of being seen. See why you need SEO?

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