White Hat SEO Techniques

whiteWhite Hat SEO technique, as per the penguin guidelines. SEO mostly uses white hat techniques to optimize websites as per the Google guidelines. This includes techniques such as using proper keywords. Search engines web pages into categories based on keywords, which are important terms that are relevant to the content of the page. Most search engines use computer programs called crawlers or spiders in order to search the web and analyze different pages. These programs read web pages and index them based on the terms that appear often and in important sections of the page. Keywords are not the only significant factor search engines take into account when generating SERPs. Just because a site uses keywords well does not mean it is one of the best resources on the web. Most automated search engines use link analysis to determine the quality of a web page. Link analysis is the process that involves the search engine looking to see how many other web pages link to the page in question. Many more techniques exist with are vital to receive the most search engine return.niques exist with are vital to recieve the most search engine return.

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Value of SEO

SEO text

Whether you do not understand, or do not want to understand SEO, it is impossible to ignore the value that SEO can bring to a website or blog. Even if you have had a bad experience with one of the many untrustworthy SEO companies in the past, it is imperative that you stay the course and keep SEO as a primary part of your online marketing efforts.

If you’re not sure where to start or need assistance improving your current SEO strategy, then we are here to help.

Understanding SEO

checkered flagSearch engine optimization is often one of the most difficult things to understand. Its technical aspects, ties to continuous updates from the search engines and its blurred lines with social media, website usability and content development all contribute to this confusion. 

Acting on these and keeping a reliable, effective SEO strategy in place for your business is crucial. Source Enterprises takes advantage of these opportunities with the proper SEO strategy.

Benefits of Search Engine Optimization

  • Increased organic rankings (targeted, related and “spill-over” keywords)
  • Increased unique and repeat website visitors
  • Increased online conversions
  • Increased calls
  • Increased marketing ROI
  • Increased brand recognition
  • Increased exposure in Search Engines for targeted key phrases
  • Discover new key phrases that potential customers use to search Competitive advantage

Search Engine Optimization Facts

  • 93% of online experiences begin with a search engine.
  • 70% of the links search users click on are organic.
  • 70-80% of users ignore the paid ads, focusing on the organic results.
  • 75% of users never scroll past the first page of search results.
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  • GroupM states “when consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 percent.”
  • A study from Slingshot SEO determined that 18% of organic clicks for Google go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.

Search Engine Optimization Can Help You

SEO is a proven Internet Marketing service that has all the strengths and capabilities curtailed to give you an astounding online business website.


  • Since 2000, we've proven our ability to introduce innovative technologies that have become robust and recognized universal solutions. No matter who you are and how different your culture and identity, we establish the foundations needed to develop the right creative solutions.
  • Google estimates that about 14 billion searches are executed on their site every month. There are also estimates that state that 99% of search engine clicks to sites come from the first ten results, and 97% come from the first three results. This means if your business is not on the first page, it has only a 1% chance of being seen. See why you need SEO?

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